Use internal pages to tell me about services or products you offer. When you're telling me, focus on me not you as I'm interested in what I can get. These pages should describe most of your business and so make up the majority of your site.
Tell me what I’m going to get, and why it’s important to me. Remind me why I’m here, and why you’re who I should call.
I need to know why you’re the people I should trust. Give me the confidence I need to pick up the phone and call you.
“Keep testimonials short, to the point, related to page content and always attributable.” Jane Doe
What else is related to this service that may be useful to me? Which of your services compliment this one and may give me the confidence to get in touch?